"Those who cannot remember the past are condemned to repeat it" - George Santayana
Nevertheless, it's one debatable point to argue against a company expanding its product lines. Although context is king for determining when such a strategy is appropriate, red flags abound when your current products already fail to work well (which will probably be a later post topic), and yet more rehashes of an identical product only reflect sustaining innovation and not disruptive innovation, which Apple used to be known for.
I've titled this post "Apple, Part Two?" for a number of reasons. Aside from this being the second post I've written about Apple as a company, it's highly likely that we're seeing the exact same plot line play out - again:
- The company loses its innovator (even Jony Ive might be out the door)
- Instead of innovating, the company diversifies its product portfolio with lackluster introductions
- The company begins to lose its market share
The similarities to the 1985-1997 Apple (without Jobs) are astonishing. Only this time, there's no triumphant, returned captain to steer the ship to shore.
Will there be a part three?